B2B Sales: The Latest Mckinsey Report : Omnichannel Everywhere, Every Time

Posted Apr 07, 2022

When COVID-19 emerged in early 2020, customer behaviors began to shift dramatically, favoring video conference interactions with sales reps and e-commerce. This pressured B2B sales to digitize more quickly; it had already begun to transform, but lagged behind B2C sales. The pandemic accelerated the move already underway to omnichannel and e-commerce, and survey respondents indicated that the change was here to stay. Read the full report