How and Why to Define a Target Market for Your Business

Posted Sep 14, 2022

As a small business owner, you probably already know that marketing to promote your products and services is important. But just throwing dollars towards advertising won’t get you the results you’re looking for. You have to make sure you’re getting your message to the right people!

Why Do Small Businesses Need to Define Their Target Market?

Why is defining your small business’s target market or client demographic so critical? Because those target customers are where your marketing dollars will go farthest. Those are the people that really fit your product or service; they’re the ones whose attention you want to get.

Conversely, you can waste marketing dollars if your ads are being seen by the wrong demographics. If you’re selling iPhone cases with popular internet memes on them, you don’t need to spend marketing dollars on the over-70 set. And if you’re selling a hair dye specifically for covering up grays, you don’t need to spend marketing dollars on the under-30 set.