LinkedIn's tips for generating more leads
Posted Jan 28, 2025
Lead generation. Everyone wants it… everyone struggles with it.
Especially if your product or service solves a very specific or technical problem.
If you’re using LinkedIn to help you fill that pipeline, Tequia Burt has four tips for getting the most out of the platform:
1) Start here: Build brand awareness.
OK, sure, brand marketing won’t give you results straight away. But it is the most effective method for generating leads, especially with B2B buyers.
95% of B2B shoppers won’t be in the market when they see your ads, which is why you’ve got to create awareness.
But when they are in the market, you want them to think of you first.
Don’t forget to be creative. Bold brands can generate 20x more sales than boring ones.
2) Be a memorable thought leader.
Demonstrating your value through thought leadership can be more effective than product-orientated marketing—and video is king for this type of content.
Video allows you to demonstrate your product in action. Focus on customer pain points, talk about what your audience cares about, and feature a human subject. Not a brand, not an AI.
3) Retarget engaged leads.
Your campaigns let you see who is engaging, and with what. Use this data to guide your retargeting efforts and double down on the pain points you touched on before.
For example, if someone watched a specific video ad, it’s because they’re interested in that topic. Retarget them with a more powerful message.
4) Find your top performers and boost them.
Imagine you’ve created a thought leadership video, and now you want to promote it. Use A/B testing to change one variable on a post, and run both versions simultaneously.
Run this test as many times as you like. Collect performance data, and refer back to it the next time you want to run a promotional post.
Generating leads seems more straightforward now, right?