The Importance of Building Your Businesses Brand and How to Do It!
Posted Feb 15, 2022
When you think of a phone, brands like Apple and Samsung come to mind. If you hear of luxury cars, you would most likely presume people are talking about a BMW, Mercedes-Benz, or Rolls-Royce. If you cut yourself, do you ask for a bandage or a Band-Aid? These companies were able to leave their mark on people because they incorporated an effective brand positioning strategy into their business model.
Brand positioning is designing a company's image and offerings to occupy a unique place in its target market. This describes what sets a brand apart from other competitors and its impression in the minds of customers.